Empowering insights and strategic decisions
Unveiling trends, influences, and sentiments
Our cross-media insights provide a clear perspective on the coverage of program communications and personal news, highlighting perceptions, political trends, and interests around individuals. By comprehensively assessing sentiments across various media sources, we enable parties to gauge public perception, identify trends, and understand dynamics. These insights aid in refining campaign strategies by addressing concerns and capitalizing on strengths. A holistic view of sentiments can guide strategic decisions and ultimately enhance communication and perception.
The reach of online editorial is 50x higher than in print media.
51% of all site visits on social media come from the USA.
One Online editorial post has 10x more views than one print media post.
Global reporting takes place in 18x more countries on social media than in print media.
There are 4x more articles in online than in print media.
Rapid digitalization is giving rise to online fundraising programs for public and social campaigns, leading to a heightened interest in proof of appropriate spending mechanisms.
One of the biggest challenges in evaluation of initiatives and campaigns is the lack of standardized KPI’s and monitoring guidelines.
Source: Research and Markets, 2023
Generative AI is likely to have the biggest impact on knowledge work, particularly activities involving decision making and collaboration, which previously had the lowest potential for automation.
Source: The economic potential of generative AI, McKinsey & Company 2023
TV broadcast and streaming monitoring
Covering over 12,000 TV channels worldwide.
Print and online media monitoring
Over 230,000 print and online media sources are analyzed to collect relevant data.
Sponsorship ROI calculation
Clear and understandable calculations of sponsorship ROI.
Compare your media presence and visibility to your competitors using our tools.
Assess the effectiveness of audience targeting.
Collect discourse on social media to shape consumer choices.
Predict emerging trends to drive maximum media coverage.
Getting a Comprehensive Perspective of Global Formula 1 Print Media Coverage The most prestigious worldwide motorsportSports
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Ice Hockey World Championship
Driving Sponsorship Success The prestigious IIHF Ice Hockey World Championship took place in Slovakia from MaySports
Munich Security Conference
Cross Media Analysis for Munich Security Conference 2021 The Munich Security Conference (MSC) is the world’sPolitics